Google Analytics is kind of like having superpowers. With great power comes great responsibility. Just kidding, but these reports do give you great power, and will enlighten you about a... read more →
As a small business trying to gain traction online, you have probably already heard that you should be working out who your ideal customer is. This is a basic early... read more →
A friend of mine is an excellent psychologist, and she was asked recently if she had a website, which she didn’t. She was told that if a potential client was... read more →
There are companies, brands and products that owe their success entirely to clever social media marketing. Digital marketing, when used well, is word of mouth at its finest. Social Media... read more →
Writing for digital media is a bit different to writing for print, for one main reason; time. Your readers have access to an infinite amount of information in their news,... read more →
You may not realise how often it happens, but movies and marketing go hand in hand. Some films are more a shameless string of product placements and advertisements than they... read more →
If you are trying to attract customers through your website or social media profile, then there are a couple of things you need to do well; words and images. Your... read more →
Social media platforms like Instagram have a very definite lifespan. You can’t always predict when they are born exactly when they will die, but you can be sure that their... read more →
Why digital marketing is important for any start-up If you are a start-up enterprise, you are probably very high on energy and enthusiasm, but low on cash. How can you... read more →